advertising

ideas generation.


The process of creating, developing, and communicating ideas which are abstract, concrete, or visual. The process includes the process of constructing through the idea, innovating the concept, developing the process, and bringing the concept to reality.














shock tactics

Shock advertising or Shockvertising is a type of advertising generally regarded as one that “deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals.” ^[1] It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight"^[2] a public policy issue, goods, or services. Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz, and also to attract an audience to a certain brand or bring awareness to a certain public service issue, health issue, or cause (e.g., urging drivers to use their seatbelts, promoting STD prevention, bringing awareness of racism and other injustices, or discouraging smoking among teens).^[3]


star vechiles

A star vehicle has historically been a movie, play, TV series, or other production whose primary purpose, besides turning a profit, is to enhance someone's career. Vehicles are most commonly produced when a young or inexperienced actor has signed a long-term contract with a major studio. By showcasing the actor's talents, the vehicle is an attempt at creating a bankable star.
















audience

An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), oracademics in any medium. Audience members participate in different ways in different kinds of art; some events invite overt audience participation and others allowing only modest clapping and criticism and reception